Advanced Typography - Final Compilation & Reflection
16/4/2025-28/7/2025 / Week 1 - Week 14
ChenYuhan / 0378131
Advanced Typography/ Bachelor of Design (Honours) in Creative Media / Taylors University
Final Compilation & Reflection
ChenYuhan / 0378131
Advanced Typography/ Bachelor of Design (Honours) in Creative Media / Taylors University
Final Compilation & Reflection
TABLE OF CONTENTS
Click the link below to quickly view the Final Outcome:
TASK 1
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| Fig. 1.1.1, Final Axial, week 2 (2025/05/01) |
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| Fig. 1.1.2, Final Radial, week 2 (2025/05/01) |
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| Fig. 1.1.3, final dilatational, week 2 (2025/05/01) |
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| Fig. 1.1.4, Final Random, week 2 (2025/05/01) |
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| Fig. 1.1.5, Final Grid, Week 2 (2025/05/01) |
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| Fig. 1.1.6, Final Modular, week 2 (2025/05/01) |
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| Fig. 1.1.7, Final Transitional, Week 2 (2025/05/01) |
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| Fig. 1.1.8, Final Bilateral, Week 2 (2025/05/01) |
Fig. 1.1.9. Final artwork with baseline grid, week 2 (2025/05/02)
Fig. 1.1.10, final artwork, week 2 (2025/05/02)
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| Fig. 1.2.1, Image and Extraction, Week 4 (2025/05/18) |
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| Fig. 1.2.2, Overall Process, Week 4 (2025/05/18) |
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| Fig. 1.2.3. Extracted letterforms (baseline), week 4 (2025/05/18) |
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| Fig. 1.2.4, Reference font, week 4 (2025/05/18) |
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| Fig. 1.2.5, Final Letterform, week 4 (2025/05/18) |
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| Fig. 1.2.6. Original extraction (top) and final letterform (bottom) comparison. Week 4 (2025/05/18) |
Fig. 1.2.7, Exercise 2 Part 1 PDF Compilation, week 4 (2025/05/18)
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| Fig. 1.2.8, Finalized Poster, Week 4 (2025/05/18) |
Fig1.2.9, Finalized Poster (PDF), Week 4 (2025/05/18)
TASK 2
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| Fig. 2.1.1, black wordmark on white background, week 7 (2025/06/08) |
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| Fig. 2.1.2, white wordmark on black background, week 7 (2025/06/08) |
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| Fig. 2.1.3, Colour Palette, week 7 (2025/06/08) |
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| Fig. 2.1.4, Wordmark in actual colours on lightest shade of colour palette, week 7(2025/06/08) |
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| Fig. 2.1.5, wordmark in lightest shade of colour palette on darkest shade of colour palette, week 7(2025/06/08) |
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| Fig. 2.1.6, Key Artwork Animation, week 7 (2025/06/08) |
Fig. 2.1.7, Task 2A PDF Compilation, week 7 (2025/06/08)
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| Fig. 2.2.1, collateral 1, week 7 (2025/06/08) |
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| Fig. 2.2.2, collateral 2, week 7 (2025/06/08) |
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| Fig. 2.2.3, collateral 3, week 7 (2025/06/08) |
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| Fig. 2.2.4, Instagram layout, week 7 (2025/06/08) |
INSTAGRAM LINK:YUNA_ (@shenzhouch81) • Instagram photos and videos
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| Fig. 2.2.5. Screenshot of Instagram page, week 7 (2025/06/08) |
Fig. 2.2.6, Task 2B PDF Compilation, week 7 (2025/06/08)
TASK 3
1. Font link to download: here
2. Font information PDF:
Fig. 3.1.1, Font information, Week 13 (2025/07/15)
3. Five font presentations:
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| Fig. 3.1.2, Font Presentation 1, Week 13 (2025/07/15) |
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| Fig. 3.1.3, Font Presentation 2, Week 13 (2025/07/15) |
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| Fig. 3.1.4, Font Presentation 3, Week 13 (2025/07/15) |
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| Fig. 3.1.5, Font Presentation 4, Week 13 (2025/07/15) |
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| Fig. 3.1.6, Font Presentation 5, Week 13 (2025/07/15) |
4. Six practical applications:
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| Fig. 3.1.7, Practical Application 1, week 13 (2025/07/15) |
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| Fig. 3.1.8, Practical Application 2, week 13 (2025/07/15) |
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| Fig. 3.1.9, Practical Application 3, week 13 (2025/07/15) |
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| Fig. 3.1.10, Practical Application 4, week 13 (2025/07/15) |
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| Fig. 3.1.11, Practical Application 5, week 13 (2025/07/15) |
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| Fig. 3.1.12, Practical Application for HONOR Race, week 13 (2025/07/15) |
5. Five font presentations PDF:
Fig. 3.1.13, Five font presentations PDF, week 13 (2025/07/15)
6. Six practical applications PDF:
Fig. 3.1.14, Six practical applications PDF, week 13 (2025/07/15)
REFLECTION
Experiences:
The whole process from Task 1 to Task 3 has given me a lot of gains, and it is also really tiring.
In Task 1, I learned eight basic types of typography. From that moment on, I felt something was wrong. Why can't I always make the poster I want to make? So I looked at the poster designs of masters in different styles every day, hoping to get some inspiration. Fortunately, I found my personal favorite style, simple and atmospheric, which also laid the foundation for the subsequent design.
In Task 2, my font design also continued the concept of "simplicity". Because the serif designed for the first time was not simple enough, I subtracted all the cumbersome designs. With YUNA's elegant design as the core, I tried to create a personal brand that matches my style. This stage is very interesting, as if you are really creating a new brand (maybe in the future?)
In Task 3, which is also the most recent task, in addition to completely designing a set of fonts, I also have to participate in a competition. This is undoubtedly very stressful, but thanks to Mr. Vinod's strictness, I am really afraid that I can't finish my assignments, so I always write it first. In the end, I still have plenty of time left.
Observations:
My biggest problem is that I am easily distracted. I would procrastinate on a task that I originally planned to finish in one day because of my distraction. Especially when I look at the poster, I can't help wanting to watch the movie. This is very wrong, so I restrain myself and can find more details of the poster, and analyze why this poster attracts me through the characters' positions, color tones, etc.
Findings:
Although I felt very painful every time I finished my homework, because I kept denying my ideas. But I really felt that every time I redid it, my skills improved. It may also be that I was training my ability to withstand pressure in advance for future work and cooperation with the client. But no matter what, on the road of graphic design, congratulations on taking a step forward. I will take more steps in the future, and the accumulated efforts will be rewarded one day.
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